01
Podcasts & formats
A series, a segment or a season, produced in our studios and carried by a title that already has the audience you want. Your brand is part of the composition, not a logo in the corner.
Build with us
You bring the niche.We bring the machine.
Most people with a real audience never build a business around it, because the parts are too expensive to assemble alone: a studio, a website that ranks, a sales house, someone to invoice the advertiser. We already own those. What we are looking for is the person who knows a subject better than we do.
Who this is for
The journalist who owns a beat. The operator who knows an industry from the inside. The creator with an audience and no infrastructure. The person who has been writing the best newsletter in a sector nobody else covers.
We look at qualities, values and ambitions rather than CVs. You do not need to have run a media company before. You do need to know your niche better than the market does, and to want to own something rather than be employed by it.
How it works
Five stepsto your own brand
- 01
You bring the niche
A subject, an audience and a point of view. We test it together: is the interest deep enough, and is there commerce that genuinely belongs inside it?
- 02
We build the format
Magazine, podcast, video, newsletter, event, or the combination nobody has tried yet. YOUNG.Studio designs the brand and produces the first season with you.
- 03
We build the platform
Website, SEO, distribution, social and the technology behind it. You publish into something that already works instead of spending a year assembling it.
- 04
We bring the commerce
YOUNG.Sales takes it to market: partnerships, sponsorships, branded content and events. You keep making the thing people came for.
- 05
You run it
Every project has one owner. Support comes from many people, but ownership belongs to one person, and that person is you.
Day one
What is alreadywaiting for you
The difference between an idea and a media brand is usually infrastructure. Here it is already switched on.
Two studiosPodcast and video, in The Hague, with the crew that shoots for the other titles every week.
A creative teamBranding, design, websites, photography and campaigns, in-house rather than briefed out.
Platform and SEOThe publishing stack the other titles run on, plus the people who make it rank.
A sales houseYOUNG.Sales already sits with the advertisers you would otherwise be cold-emailing.
An ecosystemLocations, events and audiences across the wider YOUNG group, from hospitality to workspaces.
Media kit
Every brand, in one file.
The full media kit for every title and format we publish: audience profiles, reach, formats we sell and what a collaboration looks like in practice. One document, updated each quarter.
Download the media kitWe ask for your details so we can send you the updated version when the numbers change.
- VG VisieReal estate and construction
- Met Grenzeloze AmbitieEntrepreneurship
- De Post OnlineNews and opinion
- PauzeYouth
- BreekbaarComing soon
- SmaakmakersComing soon
- VoetbalpraatComing soon
- REI PodcastComing soon
The next title. Yours?
We plan to grow this portfolio to around ten media brands. We know which niches we want. We do not yet know who is going to run them.
Pitch your nichePartner with us
Reach is not relevance.Ownership is.
We give brands access to highly engaged niche audiences that are ready to act. Not broad reach, but focused relevance. Not one-off campaigns, but a lasting presence inside the content the audience already chooses.
Not as advertisers, as contributors
Most media interrupts. We integrate.
What we build together
Five ways in,none of them a banner
Every format below exists because an audience chose it. Your brand arrives inside that choice, not on top of it.
02
Branded content
Written and made to the same standard as the editorial around it, in the same typographic system, so it earns attention instead of borrowing it.
03
Events & awards
Premium industry moments, from the VG Visie Impact Awards to live interviews and roundtables, where the room is the audience you were trying to reach.
04
Video & social
Short-form built for the platforms where the niche actually spends its time, produced by the same crew that shoots the long-form.
05
Group partnerships
One agreement across several titles, or across the wider YOUNG ecosystem: media, hospitality, workspaces and events in a single conversation.
Who you reach
The ones thatactually convert
Ambitious, commercially driven entrepreneurs, investors and decision-makers in high-value markets who are ready to invest. They have outgrown traditional media players and want platforms that move fast and think along with them. For them, media is not a channel: it is a way to build their business.
